Coast caters to an international market. Trading in over 290 stores in 21 countries and with a website that delivers to 45 countries, Coast has an impressive global reach.
The brand's products can be found within their own boutiques from Irland to United Arab Emirates, department stores like Debenhams, outlets in the UK and International stores all over the world.
The brand's Flagship store is located on 270 Oxford Street, London W1C. According to an article on Drapers by John Ryan published on the 14th of JULY 2012.
The store has a Total of 6,000 sq ft ,and the White Box Glamour ambiance was designed by Lee Broom.
''It cost £1m and the idea is to make the shopper feel special. Most of its 6,000 sq ft is in the basement and the ground floor is narrow. However, designer Lee Broom has created an interior that works with the product. The large fitting rooms have semi wraparound mirrors that provide shoppers with rear views.'' (https://www.drapersonline.com/retail/multiples/coast-flagship-oxford-street/5038396.article)
Image source:https://www.drapersonline.com/retail/multiples/coast-flagship-oxford-street/5038396.article
This store sells romance and glitz and the staff reflect that with their neat appearance. The store is pretty much out on its own on Oxford Street as a standalone offer but that does not mean that it has no competition.
According to John Ryan in an article for Drapers ''A visit to any of the department stores along the strip, and particularly Debenhams and House of Fraser for this market, reveals the usual Oxford Street scrabble for customers.'' (https://www.drapersonline.com/retail/multiples/coast-flagship-oxford-street/5038396.article)
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