The Coast official website (https://www.coast-stores.com/) embodies the core value of the brand: Beauty. At a first glance their website is very minimal. The graphics are linear and the use of white and pastel colours, predominant pastel blue, give it an elegant appearance.
To make the shopping experience easier and to be sure every customer gets what it wants, the brand has divided its Clothing category into collections. The main ones are : Evening Dresses & Outfits, Race Day Dresses & Outfits,Party Dresses & Outfits,Graduation Dresses & Outfits,Workwear Dresses & Outfits,Occasion Dresses & Outfits,Black Tie Event Dresses & Outfits and Resort. Other subcategories are: Coast Curve, Limited Edition x Weston, Friday, Editor's Picks, Bestsellers, Monochrome, Pastels, Little Black Dress, Jumpsuits and Prom.
The brand offers: Short Dresses, Midi Dresses, Maxi Dresses, Girls' Dresses, Shorter Length Outfits, Jackets, Coats & Cover Ups, Tops, Trousers & Jumpsuits, and Skirts.
The products come in a range of sizes from 6 to 16 and a curve line that covers the sizes 20 to 26. The best seller sizes are 12 and 14.
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