Coast Live project: Research Customer profile /Tribe Analysis

                          Our customer profile is made in particular for the Coast Resort client .

Coast aims to cater to a wide range of women , their designs are suitable for women ages 20 to 50+ who want to be stylish in any kind of situation . The cut of the garments tries to bring the best in any body shape and size .

The Coast women is succesfull , married and has a good job . Part of the middle class , upper middle class and even high class , the coast woman wants to enjoy life and make every spare moment of her busy life count .

My favorite part about the Coast target market is that it aims to be ageless .  A contemporary market aproach for the nowadays Flat age Society

              In addition to the existing customer , we are proposing a male customer as well. As a group we think that the brand would benefit enormously if it had a line for men .One of the strongest reasons being that the majority of the brand's customers are married women , and if they would be given the choice they would grab a few things for their parteners on the way to the checkout .At the end of the day , you would like your partener to be just as stylish as you.
           Taking in consideration  that the brand caters to a wide range of sizes and has a Curve line we want to propose  a range of outits that can be sizeless and that make everyone , no matter the body shape , feel GOURGEOUS!!!