Analysing trends is an important part of the design process , especialy when you are working with a high street company as Coast . Below are a couple of boards I have put together illustrating Spring/Summer trends of 2018 . I have focused on both macro and micro trends and looked on how coast is using them already in their current collections.
Macro Trends:
Micro Trends
Looking on catwalk at brands such as Valention and Balenciaga there are certain elements that remind me of coast . Easier to spot is the resamblance between Valention and Coast . Could Valentino be an influencer for Coast?
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