Saturday, 24 March 2018

Coast Live Project : Brand Research : Competitors and Aspirational Brands



I wanted to understand the market place of a brand like Coast better so I have done a board that puts together inspirational brands  Coast could look to , in order to bring a new vibrant tone to their collections , especially the resort collection. 
Brands like Dolce Gabbana use print in a very vibrant way which would be ideal for a Spring Summer Collection . Other brands like Sacai and Balenciaga show an inventive use of airborne shapes .
High street brands like Free People and Monsoon are similar to Coast and they exemplify that you don't have to be a high end fashion house to produce effortlessly chic outfits that are revolutionary and fun.

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